Aug 01, 2022
In Business Forum
One thing to watch while increasing your budget as an optimization tactic is to ensure that frequency doesn’t increase so much that it actually hurts your ad campaigns. As you’re able to pay more, Facebook can serve your ad more, but this is only useful if new audiences are seeing the ad; if too many people see it repeatedly, the overall ad’s performance will suffer quickly. Make sure your frequency is staying at a 3 or lower for best results. Your Creative While it may sound crazy to optimize copy that’s already working (especially since creating high-converting copy can be so tricky in the first place), it’s a good idea to proactively optimize copy regularly. Only does this give you new variations whatsapp database to try, but it also goes a long way in preventing ad fatigue. In many cases, creating a duplicate creative for an existing ad is a good call here. You can optimize the ad based on what your past experiments have indicated would work; this might be changing the CTA, adding a new story to the copy, or adjusting the offer (shifting from 10% off to 20%, or offering free shipping instead). Look at your top-performing campaigns for every individual stage of the digital sales funnel, and use those strategies to optimize similar campaigns. The funnel part is important—what works for new users discovering your brand may not appeal to those who are this close to converting. Taking this extra step will ensure that you’re optimizing your ads correctly and not doing any great work you’ve put in so far. You’re also going to want to consider incorporating new images or videos. This also prevents ad fatigue and may allow you to feature new products or use cases for your products and services. It keeps the ad interesting and may help you connect with a new audience.