Multi-system operator (MSO) SITI Networks, which has a digital customer base of 11.3 million, has launched a next-generation Android TV set-top box (STB) and mobile app SITI PlayTop Magic. The STB also comes pre-loaded with Amazon Prime Video.The SITI PlayTop Magic STB would be available to the SITI Networks customers in phases. Initially, it will be available in India's eastern states.The SITI PlayTop Magic is an Android TV-certified 4K HDR STB that enables customers to use all Android TV features along with their SITI Digital Cable TV using a single remote on their existing television. Customers will be able to access Google's Android TV Play Store for downloading apps and games of their choice.The remote device, which will control both the SITI PlayTop Magic STB and the customer's TV, will be voice-enabled with Google Assistant built-in. Customers will also be able to cast from their mobile phones/tablets onto their TV screens using the SITI PlayTop Magic STB, which has Chromecast built-in.The STB will also enable bringing customers closer with their loved ones by allowing Google Duo-based video calling directly from their living room's comfort using their TV. This next-generation Android TV Set-Top Box will also work with Google Home and bring home automation features. SITI PlayTop Magic STB will also enable customers to record linear TV using just a pen drive.One of the SITI PlayTop Magic STB's unique features is that it can work with any ISP or even a mobile hotspot, with the latter ensuring that customers will be able to watch their favourite OTT shows and play games on their TV screen even through their mobile 4G connection.SITI PlayTop Magic STB uses NAGRA's card-less content security solution and is built on Realtek's most advanced high-performance chip, making it most suitable for a superior entertainment experience.The SITI PlayTop Magic App is available on Apple App Store and Android Play Store for mobile and tablet phones across India. To login to the app, SITI customers will need to authenticate their SITI Virtual Card Numbers and mobile numbers through an OTP.The app enables a single subscription for multiple OTT apps apart from linear television channels in customers' palms. Customers using the SITI PlayTop Magic or the app will be able to recharge online or through their local cable operators.The entire OTT solution was developed by Claysol Media Labs, which leverages Appear TV's next-generation transcoding and origin solution integrated with Amazon Web Service (AWS) cloud services features, CDN, and the latest content framework.\"The SITI Playtop Magic set-top boxes, manufactured in India, is a technological leap compared to the conventional set-top boxes and ushers in a new era of 'empowered viewing experience' for the customers by providing advanced features that make viewing television smart, informative, and entertaining. It is a proud moment for us to be the first to introduce this state-of-the-art STB in the country. It is a giant stride for the cable TV sector towards Atma Nirbhar Bharat,\" said Siti Networks JV company Indian Cable Net Company Limited (ICNCL) Director Suresh Sethiya.\"With SITI PlayTop Magic and Apps our customers now need not buy a Smart TV. Connecting the SITI PlayTop Magic STB will enable customers to get all Android TV features, including Voice Remote, Google Assistant, Google Home, Bluetooth remote, multiple apps bouquet and even calling their loved ones directly from the comfort of their living rooms through Google Duo,\" Sethiya said.While launching the SITI PlayTop Magic Android Set-Top Box and iOS/Android Apps, Siti Networks CEO Anil Malhotra said, \"SITI has been at the forefront of delighting our customers with the latest technology and SITI PlayTop Magic is another step in our commitment to bring superior entertainment experience to our customers.\"
Lifestyle brand Nicobar has awarded its digital media mandate to First Economy. The digital marketing agency will be responsible for the brand's media strategy and overall media buying across all the digital platforms.
Siti Digital Comes with 550+ TV Channels and Services. Now Customers can enjoy Sports18 1 channel on Siti Digital Cable also on channel No.481. This channel will be available at an ala carte price of Rs.8/- per month.
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broadcast television (also known as terrestrial television), in which the television signal is transmitted over-the-air by radio waves and received by a television antenna attached to the television; or satellite television, in which the television signal is transmitted over-the-air by radio waves from a communications satellite orbiting the Earth, and received by a satellite dish antenna on the roof. FM radio programming, high-speed Internet, telephone services, and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the 2000s, cable systems have been upgraded to digital cable operation.
To receive cable television at a given location, cable distribution lines must be available on the local utility poles or underground utility lines. Coaxial cable brings the signal to the customer's building through a service drop, an overhead or underground cable. If the subscriber's building does not have a cable service drop, the cable company will install one. The standard cable used in the U.S. is RG-6, which has a 75 ohm impedance, and connects with a type F connector. The cable company's portion of the wiring usually ends at a distribution box on the building exterior, and built-in cable wiring in the walls usually distributes the signal to jacks in different rooms to which televisions are connected. Multiple cables to different rooms are split off the incoming cable with a small device called a splitter. There are two standards for cable television; older analog cable, and newer digital cable which can carry data signals used by digital television receivers such as high-definition television (HDTV) equipment. All cable companies in the United States have switched to or are in the course of switching to digital cable television since it was first introduced in the late 1990s.
Most cable companies require a set-top box (cable converter box) or a slot on one's TV set for conditional access module cards to view their cable channels, even on newer televisions with digital cable QAM tuners, because most digital cable channels are now encrypted, or \"scrambled\", to reduce cable service theft. A cable from the jack in the wall is attached to the input of the box, and an output cable from the box is attached to the television, usually the RF-IN or composite input on older TVs. Since the set-top box only decodes the single channel that is being watched, each television in the house requires a separate box. Some unencrypted channels, usually traditional over-the-air broadcast networks, can be displayed without a receiver box. The cable company will provide set-top boxes based on the level of service a customer purchases, from basic set-top boxes with a standard-definition picture connected through the standard coaxial connection on the TV, to high-definition wireless digital video recorder (DVR) receivers connected via HDMI or component. Older analog television sets are \"cable ready\" and can receive the old analog cable without a set-top box. To receive digital cable channels on an analog television set, even unencrypted ones, requires a different type of box, a digital television adapter supplied by the cable company or purchased by the subscriber. Another new distribution method that takes advantage of the low cost high quality DVB distribution to residential areas, uses TV gateways to convert the DVB-C, DVB-C2 stream to IP for distribution of TV over IP network in the home. Many cable companies offer internet access through DOCSIS.
In the most common system, multiple television channels (as many as 500, although this varies depending on the provider's available channel capacity) are distributed to subscriber residences through a coaxial cable, which comes from a trunkline supported on utility poles originating at the cable company's local distribution facility, called the \"headend\". Many channels can be transmitted through one coaxial cable by a technique called frequency division multiplexing. At the headend, each television channel is translated to a different frequency. By giving each channel a different frequency \"slot\" on the cable, the separate television signals do not interfere with each other. At an outdoor cable box on the subscriber's residence, the company's service drop cable is connected to cables distributing the signal to different rooms in the building. At each television, the subscriber's television or a set-top box provided by the cable company translates the desired channel back to its original frequency (baseband), and it is displayed onscreen. Due to widespread cable theft in earlier analog systems, the signals are typically encrypted on modern digital cable systems, and the set-top box must be activated by an activation code sent by the cable company before it will function, which is only sent after the subscriber signs up. If the subscriber fails to pay their bill, the cable company can send a signal to deactivate the subscriber's box, preventing reception.
Coaxial cables are capable of bi-directional carriage of signals as well as the transmission of large amounts of data. Cable television signals use only a portion of the bandwidth available over coaxial lines. This leaves plenty of space available for other digital services such as cable internet, cable telephony and wireless services, using both unlicensed and licensed spectrum. Broadband internet access is achieved over coaxial cable by using cable modems to convert the network data into a type of digital signal that can be transferred over coaxial cable. One problem with some cable systems is the older amplifiers placed along the cable routes are unidirectional thus in order to allow for uploading of data the customer would need to use an analog telephone modem to provide for the upstream connection. This limited the upstream speed to 31.2 Kbp/s and prevented the always-on convenience broadband internet typically provides. Many large cable systems have upgraded or are upgrading their equipment to allow for bi-directional signals, thus allowing for greater upload speed and always-on convenience, though these upgrades are expensive. 153554b96e