Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual Special leads events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual events are shattering Special leads attendance records. For example, more than 500,000 people visited Adobe’s virtual
Summit in the spring, roughly 16 times more people than we expected Special leads to attend the event live. In the first 24 hours alone, visitors watched 22,600 hours (2.6 years!) of video. And Adobe isn’t alone. Businesses everywhere and across multiple industries are getting great results. Even as in-person events return, most marketers plan to retain virtual events as a key part of their overall Special leads event strategy. More than 80 percent of marketers Special leads see themselves moving to more online events in the future.
This post covers 10 reasons why marketers love virtual events—and 6 Special leads technologies you need to make them happen. 1. They cost less to produce. It’s common sense. Virtual events cost less—often, a lot less—to plan and execute than in-person events. They don’t require Special leads spending on travel, hospitality, or venues. As a result, their ROI can be significantly higher than for in-person events. More than a third of marketers say that the average cost per virtual event attendee is between